A Powerful 12 Week Transformational System That Helps Husbands Earn Back the Trust, Respect and Attraction of their Wives.

HIGH VALUE HUSBANDS

A Mens "Marriage Saving" Coaching Program

 Make Sure The Sound Is On And Watch Below Now!

WHAT HAPPENS NEXT?

1. Hit apply button and enter your email.
​2. Fill out the application form.
​3. Set up a time to talk with me.
4. Decide if this program is right for you.

It's not too late to turn things around. If you have the will, tHIS Is the way!

Are You...

...Afraid of losing your family? Do you feel the weight of knowing that everything you love could be taken away and you don't know how to stop it?

...Ashamed that your marriage is falling apart? You never thought you'd be the guy whose marriage was in trouble, and admitting it feels like failure.

...Confused about what went wrong? Do you keep replaying everything in your head trying to figure out where it all started to break down?

...Desperate to fix things but don't know how? Are you frustrated because you would  do anything to make it right but nothing you've tried has worked and you're running out of ideas.

...Angry at yourself for letting it get this bad? And do you keep thinking about all the signs you missed and the moments you should have handled differently?

...Lonely even though you're still in the same house? Even though you're sleeping in the same bed does it feel like she's a million miles away?

...Feeling helpless because nothing you try seems to work? You've apologized, bought flowers, tried to talk, and none of it made a difference.

...Embarrassed to tell anyone what's really going on? You smile at work and act like everything is fine because you don't want anyone to know your marriage is falling apart.

...Exhausted from walking on eggshells every day? Do you find yourself constantly watching every word and every move, terrified that one wrong step will push her over the edge?

...Feeling guilty for the mistakes you've made? Do you carry the weight of every wrong decision, every harsh word, and every moment you weren't the man she needed?

...Feeling rejected every time she pulls away? You reach for her and she flinches. You try to connect and she shuts you out. It cuts deeper every time.

...Panicked that she's already made up her mind? You can see it in her eyes and it terrifies you that she's already checked out and is just waiting for the right moment to leave.

...Stuck between fighting and giving up? Does part of you want to fight for her with everything you have while part of you wonders if she even wants you to?

...Terrified of becoming a weekend dad? The thought of only seeing your kids every other weekend makes your chest tight and your stomach turn.

...Horrified at the idea of another man raising your kids? Does the thought that someone else stepping into your role and your children start looking to him instead of you.

...Scared at the financial toll that a divorce will have on you. Are you afraid that you'll lose everything you've spent years building and a divorce will leave you financially buried for years to come?

...Overwhelmed because You don't know where to start? The problems feel so big and so tangled that you don't even know which one to fix first.

...Heartbroken watching her become a stranger? You know the woman you fell in love with is still there, but she feels so far away you don't know how to reach her anymore.

But What if I Could Show You a Way To...

...Give your wife a reason to stay, because she wants to, not because she feels financially trapped or feels obligated to because of the welfare of the kids.

Influence your wife to want to save the marriage. You'll learn how to shift the energy in your relationship so she stops pulling away and starts moving toward you again.

...Break the toxic patterns you've created (and inherited). You'll finally see the destructive cycles you've been stuck in, whether you picked them up from your parents or built them yourself, and learn how to break them for good.

...Communicate in a way that opens her heart and makes her feel safe. You'll stop the arguments that go in circles and learn how to talk in a way that builds trust instead of destroying it.

...Rebuild the trust that's been broken by learning the proven steps to repair trust from the ground up and give your wife real reasons to believe things are different this time.

...Become the leader your family needs by stepping into your role with confidence, not control, so your wife feels secure and your kids feel stable.

...Build new relationship habits that actually stick. You'll get the exact formula for replacing the old patterns that damaged your marriage with new ones that become second nature.

...Understand what your wife actually needs from you. You'll finally see what she's been trying to tell you all along and learn how to give it to her in a way that makes her feel loved again.

...Become the man she fell in love with again by reconnecting with the version of yourself that made her say yes in the first place, only stronger, wiser, and more intentional this time.

You can achieve all this in my High Value Husbands coaching program. 

What Is The

High Value Husbands Coaching Program?

The High Value Husbands Program is a 12-week coaching program that turns struggling husbands into men their wives actually want to stay married to using my 3-Step-System.

It's not therapy, it's not a bunch of self-help videos, and it's definitely not another thing you try for a few weeks before sliding back into old patterns.

This program rewires who you are at your core, your identity, your habits and your way of showing up in your marriage, so the changes actually stick.

Most men who find this program are at rock bottom. They've tried everything they know, counseling, retreats, courses and white knuckling it. None of it has worked.

If you're at that point where you don't know what else to do, but you're not ready to quit and you're willing to make the investment, the High Value Husband's Coaching Program is your next move.

You are Not the Problem, Your Mindset and Habit Patterns are the Problem.

The good news is that your mindset and habit patterns are programmable. Your thoughts and beliefs (i.e. mindset) can be reprogrammed and your new habits can be rewired.

That's exactly what this program is designed to do. Using a set of powerful tools built specifically for men in your situation, we go beneath the surface and build new habit patterns that will dissolve your old, toxic habit patterns that are running your marriage into the ground.

My 3 Step System is the  Foundation of the High Value Husband Program.

After 36 years of marriage and having worked with many men on the brink of divorce, I've found the simple solution to saving marriages.

I've studied most approaches therapists and coaches use to save marriages. Most of them overcomplicate it.

I've found it comes down to three simple (not easy) steps or pillars, and when a man fully commits to them, he doesn't just fix himself, he creates an environment where his wife naturally begins to shift too.

The 3 Step System uniquely focuses on changing your identity as a husband. Permanent change only comes with a person changes their identity, because our behaviors almost always fall in line with who we think we are. To do this you'll use my Permanent Habit System (see below).   

It only takes one person to start the transformation, and that person should be the leader of the home, which is you. Eventually, it takes two to create a loving marriage. But the leader needs to start the process.

It's Not Enough to Know What to Do. You have to DO What You know...Consistently.

And this is why my main motto is...

Show me a successful marriage and I'll show you a husband who consistently practices daily positive relationship habits with this wife. 

How many times have you tried to create new habits and then reverted back to your old habits? That's not a willpower problem, it's an identity problem. You can't sustain habits that conflict with who you believe you are.

That's why this program doesn't start with your behavior, it starts with your identity. When you shift who you are at your core, the right habits stop feeling like work and start feeling like second nature.

this is why I created the permanent habit system.

The reason most marriage recovery programs fail isn't because they give bad advice, it's because they have no system for making the changes stick. They tell you what to do but give you no way to keep doing it.

That's the gap the Permanent Habit System fills. It works by shifting your identity first, who you believe you are at your core, because your behavior will always follow your identity.

When you see yourself as a High Value Husband, the habits that come with that identity stop feeling forced and start feeling natural.

These positive relationship habits are called Power Habits. The primary focus of the High Value Husbands program is to help you implement a series of Power Habits so that they become so deeply wired into who you are that they require little to no willpower to repeat. They become second nature.

No other marriage recovery program has a systematic process for getting men to this level, which is exactly why so many men try, improve for a few weeks, and then slide right back. This program doesn't let that happen.

Who Am I?

My name is David Frey! I'm a husband and a father first and foremost. I'm 62 years old. I was born in New Mexico and lived in many parts of the United Stated. I've also lived in England and Bolivia.

My wife and I could not have our own biological children so we adopted and it was the best decision we ever made! We have a very tight family and we love each other deeply.  

I've been married to my wonderful wife Ingrid for 36 years. We met in college and have never been apart since. 

She has been my rock, my anchor, my ride or die, my forever person, my better half, my everything, my best friend, my confidante and my North Star.​

She has supported me through serious medical issues, financial losses, business set backs and many challenging times. She always had confidence in me and encouraged me when I needed it. And she's been my spiritual partner as we've put Jesus first in our lives.

But our marriage hasn't always been so great. We've gone through some very difficult times in our marriage. It hasn't always been sunshine and rainbows. 

My wife and I let our triggers get the best of us for a long time. We were hyper-reactive with each other, quick to raise our voices and even quicker to dig in on the need to be right. Even when it was tearing us apart, we both kept doubling down.

Parenting was one of our biggest battlegrounds. She had her way of doing things and I had mine, and neither of us was willing to budge. That stubbornness created a lot of unnecessary struggles between us.

Over time, all of that fighting built up a wall of resentment in our marriage. We were stuck in a cycle that felt impossible to break.

But we had made a covenant to each other, and we meant it. So instead of walking away, we humbled ourselves and committed to figuring things out. We visited with marriage counselors, went to marriage seminars and retreats, purchased marriage courses and read marriage books. It was a long and painful road, But eventually we figured things out. 

That's where my 3 Step System was born. We learned to take ownership of our own weaknesses and shortcomings. We grew in emotional maturity and changed how we responded to each other. And we started showing up to meet each other's needs and desires. Once those three things came together, our marriage began to turn around.

The more we leaned into Owning Up, Growing Up, and Showing Up for each other, the more the resentment faded away. A new kind of mature love opened up for us. It was like our old Marriage 1.0 died and a brand new Marriage 2.0 was born.

We started giving each other the benefit of the doubt. Instead of focusing on each other's toxic behaviors, we chose to see the good intentions behind them.

We began working individually on our toxic habits by replacing them with what I call Power Habits,  and over time, the toxic habits started to fade away.

We took on new identities for ourselves. Those new identities led to more loving behaviors, which empowered our marriage in ways we never expected.

Even today, we're still doing the work. We've not perfect by any means. But we've found that the more we focus on building positive personal habits, one habit at a time, we bring better versions of ourselves to our relationship and it naturally improves our marriage.

And here's the good news! You can experience the exact same transformation like the one we've had, and are still having. No matter what state your marriage is in, it's possible. Where there's a will, THIS is the way.

A little more about me...I served in the U.S. Navy for six years directly out of high school. I graduated from college with a Masters Degree in Accounting. I received my C.P.A. and went into I.T consulting. 

​I've had a kidney and liver transplant as a result of a genetic disease that took the life of my mother and two brothers. I worked with young men in the Boy Scouts for over 20 years and loved every minute of it!

I'm also the author of several marriage books and courses. I've been teaching marriage restoration for many years. I've seen marriages that looked completely hopeless turn into something stronger than they ever were before. Yours can be one of them.

Why I Started the high value husbands Coaching Program.

REASON 1. I finally discovered what worked and what didn't in my own marriage. I helped apply this same marriage saving framework with other relationships. Those who worked the system transformed their marriage. So I wanted to share the simple system that worked for us, with others, in hopes it would help them in their marriages.

REASON 2. Husbands need help. Where does a man go when their relationship is burning to the ground? I wanted to create a community of men who could provide support and nonjudgemental love to each other.

REASON 3.
  Traditional marriage counseling does not work. The therapist simply ends up being a referee. Unless both spouses want to be there and want to do the work, it's worthless. (We did counseling.) I wanted to provide an alternate, more effective way for men to get help.

REASON 4. I only have so much time left on earth. Because of my genetic illness, I don't have many years left. I wanted to do something with my knowledge and skills that would help men and marriages. 

REASON 5. I selfishly wanted this program to help me. There's no easier way to learn the principles of a happy marriage, than to teach what I know to others to help their marriages. When I coach others, it pushes me to continue improving my own marriage.

REASON 6. When I'm interviewed by God, I think the first thing he'll ask me is how I treated my wife. God will know what type of man I am simply by how I treated my wife. I want to stand before God knowing I strived with everything I had to be a loving husband. In my opinion, marriage is the ultimate life test of maturity and manhood. I want to pass this test.  

Are You Going to finally Decide to change or keep suffering?


You're standing at a fork in the road right now. One path leads to the man and husband you know you can be. The other leads somewhere you don't want to go.

Let's be honest about what happens if you do nothing. Nothing gets better on its own. That silence at the dinner table? It gets louder. The arguments? They get worse. The distance between you and your wife? It grows until a lawyer fills the gap.

And then the real pain starts. The average contested divorce costs between $15,000 and $30,000 in legal fees alone. That's before a single asset gets divided. That's just to pay the lawyers who tear your life apart on paper.

Then they start dividing everything you own. The house you worked overtime to pay for. The 401k you've been building for 20 years. The savings account, the investments, the equity.

Everything you spent years grinding to build gets split right down the middle, or worse, handed over completely.
But it doesn't stop there.

Now you're writing two checks every month for the foreseeable future. Child support. Alimony. Thousands of dollars a month going out the door, money you used to spend on your family, now sent to a household you don't even live in anymore.

You'll do the math one night and it'll make you sick. Between the child support, the alimony, and the rent on your new apartment, you're working just to survive. The lifestyle you built? Gone. You're starting over in your 40s or 50s with half of what you had.

And money is still the easy part to lose. The hard part is when your kids aren't under your roof anymore. It's Tuesday night and the house is quiet. No bedtime stories. No homework at the kitchen table. No goodnight hugs. Just you, alone, staring at the wall in some apartment you never wanted.

And one day, maybe sooner than you think, another man steps in. He's at your dinner table. He's at their baseball games. He's there on Christmas morning when the presents get opened. He's helping with homework that used to be your job. Your kids start calling him by his first name. Then one day they slip and almost call him dad. That's not a nightmare.

That's what happens every single day to men who waited too long. Here's what kills me. Most of these men knew something was wrong. They felt it in their gut. They just kept telling themselves it would work itself out. It never does.

You already know your marriage is in trouble. That's why you're still reading this. The question isn't whether you need to change. You know you do. The question is whether you're going to do it now, while there's still something to save, or wait until she hands you the papers and the financial destruction begins.

Every day you wait, she's making her decision without you.

This program exists for men who are done watching things fall apart. Men who are ready to stop guessing and start doing what actually works. Men who refuse to lose their family, their finances, and their future because of pride or fear.

You can keep doing what you've been doing. But you already know where that road ends. Broke, alone, and watching another man raise your kids. Or you can make a different choice today. Right now. While the door is still open.​

WHAT HAPPENS NEXT?

1. Hit apply button and enter your email.
​2. Fill out the application form.
​3. Set up a time to talk with me.
4. Decide if this program is right for you.

Clients We Do Not Accept

1. If there are mental health issues.
​2. If there is an addiction issue.
​3. If there is any physical abuse.
4. If you are already in legal proceedings.
5. Currently in an extramarital affair.
6. You're not willing to dedicate an hour a day to the coaching process.

I Am Not a Registered Therapist

Please Note: I am a marriage/relationship coach, not a licensed therapist, counselor, or mental health professional. Coaching is not therapy. Coaching is a forward-focused, goal-oriented process designed to help couples strengthen their communication, deepen their connection, and build a healthier relationship together.

Coaching does not involve the diagnosis or treatment of mental health conditions, and it is not a substitute for professional therapy, counseling, or medical advice. If you are experiencing a mental health crisis, domestic violence, active addiction, or any situation requiring clinical intervention, I encourage you to seek the support of a licensed professional.

By participating in my coaching program, you acknowledge that you understand the distinction between coaching and therapy, and that coaching is not a replacement for licensed mental health services.​

Support Resources 

My marriage coaching program is designed for men who are ready to grow. However, we recognize that some situations require specialized professional support beyond the scope of coaching, and there is no shame in reaching out for the right kind of help.

You deserve the right support for your situation. These services are free, confidential, and staffed by trained professionals who are ready to help. Taking the first step is an act of courage.

If you or someone you know is experiencing any of the following, please reach out to these free, confidential resources:

Domestic Violence or Abuse
National Domestic Violence Hotline
📞 Call: 1-800-799-7233 (SAFE)
💬 Text: START to 88788
🌐 Chat online: TheHotline.org
Available 24 hours a day, 7 days a week, 365 days a year. Support is available in more than 200 languages. NNEDV + 4

Substance Use, Addiction Mental Health Hotline
SAMHSA National Helpline

📞 Call: 1-800-662-4357 (HELP)
📱 Text your ZIP code to: 435748 (HELP4U)
Free, confidential, 24/7, available in English and Spanish. Provides referrals to local treatment facilities, support groups, and community-based organizations. SAMHSA + 3

Mental Health Crisis or Suicidal Thoughts
988 Suicide & Crisis Lifeline
📞 Call or text: 988
Available 24 hours a day, 7 days a week, in more than 150 languages. caSAMHSA

National Mental Health Hotline
📞 Call: 1-800-854-7771

Free and confidential, available 24 hours a day. 
You deserve the right support for your situation. These services are free, confidential, and staffed by trained professionals who are ready to help. Taking the first step is an act of courage.

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